The gang rape of a young woman on a crowded Florida beach within feet of hundreds of spring breakers should be a surprise only to those who are completely out of touch with a) the misogyny and sexism in our culture and b) the rampant hedonism of youth culture. While we hold the perpetrators responsible, let us hold ourselves responsible, too, for marketing and for consuming wanton misogyny and for perpetuating the same. Let us also hold responsible the hedonism market that freely and viciously exploits youthful appetites and objectifies women’s bodies for the sole purpose of making profits.
Since the late 1960s, when universities relinquished the in loco parentis role, sociability and hedonism have grown ubiquitous in higher education … Sociability and hedonism, which play central roles in the marketing of college brands, are manufactured and indulged in by college undergraduates.
In American popular culture, college—at the corner of adolescence and adulthood—represents a selective mimicry of “adult” hedonistic behaviors combined with youthful imprudence. Undergraduates are customarily described as being frivolous, “‘drowning’ in a campus sea of secularism, hedonism, and materialism” (Magolda and Gross 2009: 315), and immersed in an “anti-intellectual student ethos” (Renn and Arnold 2003: 263). Getting trashed, flirting with abandon, (aspiring to) wild promiscuity, cutting classes—these are all familiar tropes that popularly represent the college years in the popular imagination (CoEd Staff 2008).
Peer culture constitutes marginality for many who are ugly, uncool, frumpy, unpopular, nonwhite, foreign, or poor. With important regional and rural-urban variations, “cool” students are (or seem) mellow or blasé in relation to, well, everything: academic work, sex, religion, morality, politics, and regulations—everything except having a good time. Nothing is supposed to faze normal youth, and certainly not a judicious measure of debauchery. If you were significantly disengaged from such “normal” youth behaviors, you would be marked as “different.”
-Excerpt from Muslim American Women on Campus: Undergraduate Social Life & Identity, chapter 2.