A mother in California, sick of Disney representation of girls and women, came up with a new cast of characters – the Guardian Princesses. This is a hopeful sign, but Setsu Shigematsu cannot do it alone. Disney with its enormous, hegemonic power – cultural as well as financial – is too big for one person to battle alone. I hope Shigematsu finds allies and backing in her work because I am one of those many, many parents (and others) who are sick to death of the Disney/Pixar girl image problem. I would really like girls to have a narrative that is not centered around the climactic appearance of romance and a man, but most entertainment products for children appear to follow the dominant romance narrative. This is more than a feminist issue. The narrative is reductive. It centers the life-story around the identification of that Other Person who will make life meaningful. That expectation is often a destructive and depressing force which can detract from a person’s strength and aims.
May I a little spitefully hope that someone other than the big corporations picks up where they failed. Why should they get to make money off all the consumers, feminist and nonfeminist alike? When Merida belches and doesn’t care for fancy outfits, this is good, and the change in body representation is helpful, but for me, the plot is the key issue. When everything in the plot revolves around a man/romance/marriage, any degree of proud, strong, assertive, feminist female character only succeeds in showing that that, too, can be domesticated into patriarchy. The feminist representation becomes harmful because it’s just a way to nab a wider audience. The Guardian Princesses will be a change from the Disney norm if the plot is not man-driven.